World renowned President cheeselooks forward to sharing its passion and know-how as they pair with a local brand Simonsberg. President brings with it a wealth of expertise, not only in cheese-making, but also in the development of cheese categories through consumer education and investment in local markets.
Over the next three years, the company will commit to increasing total category spend of cheese in South Africa by approximately 25 per cent to further expand consumers’ repertoire of cheeses. President has succeeded in doing so in more than 147 countries. Products are produced in 100 factories globally.
As Simonsberg becomes part of the President stable, products will continue to be manufactured locally in the Cape, making use of the same quality ingredients and age old cheese-making processes. It’s the same great taste, just a new name.