DUBAI, UAE: Japanese automobile manufacturer Nissan has appointed Peyman Kargar as Senior Vice President and Chairman, and Kalyana Sivagnanam as Regional Vice President, Marketing and Sales for its Africa, Middle East and India (AMI) region, informed the automaker in a statement.
Sivagnanam will also be President of Nissan Middle East. Both the appointments are effective from April 1, 2017.
In this role he will lead the regional management committee and be responsible for business strategy and performance for both the Nissan and Datsun brands with all functional heads reporting to him.
Kargar, 49, joins Nissan from its Alliance partner Renault, where he has worked since 1996 in a number of senior management posts spanning engineering, quality, service, projects and aftersales.
His most recent position was as Renault’s Vice President Sales & Marketing, Africa, the Middle East and India since 2014.
Nissan’s global Chief Performance Officer, Jose Munoz, said “The AMI region is poised for significant and sustained, long-term growth and is becoming an increasingly important market for Nissan. Peyman brings with him a wealth of senior experience from this part of the world with our Alliance partner Renault, which will be vital in continuing to drive our business forward by meeting the needs of an expanding and evolving customer base.”
Commenting on his appointment, he said “I am delighted to join Nissan at what is an exciting time for the region. A strong foundation has already been laid in terms of compelling products, strengthening brand and expanding industrial presence and I’m looking forward to building on this in the coming years.”
Kargar replaces Christian Mardrus who takes up the newly created positon of Senior Vice President, Digital Transformation for Nissan Motor Co., following two years as AMI Chairman.
The appointment of Sivagnanam comes as the region becomes increasingly significant for Nissan’s global business, said the company. In his new role Shivi will oversee all Marketing and Sales in the Africa, Middle East and India region.
He will also assume overall responsibility for Nissan’s business in the Middle East including Saudi Arabia and Turkey.
Shivi said “I am delighted to join Nissan and look forward to building on the company’s success in Africa, the Middle East and India. This region includes some the fastest-growing, most promising economies in the world. Nissan is committed to offering our customers the best cars and customer service whether they are a first-time car-owner buying a Datsun redi-GO in India, or the latest generation of their family to purchase a Nissan Patrol in the Middle East.”
Shivi has more than 18 years of experience in the automotive industry. He has joined Nissan from Ford where he led the development of the Lincoln and Ford brands in the Middle East and Africa as Vice President of Marketing, Sales and Service.
“Shivi brings to Nissan a deep knowledge of Africa, the Middle East and India and a strong track record of success,” said Jose Munoz, Nissan’s Chief Performance Officer. “The region is becoming increasingly important to Nissan, and we are focusing on offering vehicles even more closely tailored to the needs of our customers in these markets.”