The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an stream of tourists from far and wide.
Captivating tourist attractions, unique diplomatic status and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.
As per the World Travel & Tourism Council’s (WTTC) annual review, the country experienced the highest tourism growth in the world (48.6 percent), exceeding the global average growth rate of 3.9 percent and the African average of 5.6 percent.
During the period, the sector helped and assisted 2.2 million jobs and donated US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.
The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves.
Add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.
As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely and specialy positioned to accquire the benefits, owing to its unique place in Africa’s diplomatic landscape.
Ethiopia’s capital Addis Ababa hosts African Union headquarters and the offices of UN-ECA among others.
Addis is the pledge of Africa, and welcomes diplomats and executives from across the continent and the rest of the world.
With its amazing and outstanding safety record and forward-looking infrastructure boom, today the city stands among the top capitals in the world, organizing major regional and global conferences.
Gloria Guevara, President & CEO of the World Travel & Tourism Council, stated, “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has surpassed our sector’s global and regional comparisons to record the highest level of growth of any country in 2018.”
As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a mesmerizing destination for holidaymakers.