Mureza Auto Company which is an African car brand registered in Zimbabwe and South Africa, aims to assemble and distribute Iranian developed cars in Southern Africa through a joint venture with Iran’s SAIPA Group based in Tehran.
As reported by IRNA, according to an announcement by Mureza, the company initially will have a joint venture with SAIPA Group for platform-sharing and the supply of major components but the ultimate objective is to design and manufacture vehicles in Africa for African drivers.
Tatenda Mungofa, CEO Of Mureza Auto Said “There is a gap between the new vehicles and used vehicles currently sold in African countries and we propose to fill this gap with new models priced not much above the cost of a used import, which are heavily taxed in certain markets.
The business is being backed by funders in the United Arab Emirates.
The company had launched an ambitious product with a rebadged SAIPA Quick crossover/hatchback which had made its debut at Automechanika Johannesburg Exhibition which was held at the Expo Centre, Nasrec during September 18-21.
According to Mungofa there is even a battery-electric platform for the X200 platform under development in South Africa by Energy Doctors and the next step will be the local development of a range of one-ton pick-ups and a panel van under the Tusker model name.