Arwa Oeljeklaus will be in charge of the North African region at SKODA AUTO from 1 January 2021. Oeljeklaus has more than 20 years of experience in the automotive industry and currently serves as Head of Business Development & Customer Relationship Management for SKODA AUTO in the Czech Republic.
SKODA AUTO has recently established the role of Head of North Africa Operations in response to the Czech carmaker taking responsibility for this area as well as other growing regions. The North Africa region currently includes Egypt, Tunisia, Morocco and Algeria and, as in India and Russia, SKODA AUTO is responsible for all activities of the Volkswagen Group.
The development of new markets with growth potential for SKODA AUTO is one of the three main priorities of the company as part of its future ‘NEXT LEVEL SKODA’ programme. The objective is to achieve profitable growth in the volume segments of these countries. Heading of the INDIA 2.0 project, the Czech car manufacturer has the right expertise to carry out this task.
Arwa Oeljeklaus has brought more than 20 years of experience in the automotive industry to this role. After graduating in business studies in Paris, she went on to complete degree programmes in international trade and business development. Arwa began her career in the automotive industry in 2000 with the PSA Group, where she was responsible for product management for Peugeot’s A-SUV and MPV models.
In 2011, she joined SKODA AUTO to manage the product management of the A-SUV brand. The role also included responsibility for the international coordination of an important SUV model in Europe, China, India and Russia.
In 2014, SKODA AUTO became Head of Business Development & Customer Relationship Management (CRM) for the Czech Republic. In this management role, she worked on the strategic development of the Czech importer organisation and set up systems and processes for building and managing customer relations.