Citroen produced 100% electric vehicle at its plant in Kenitra, near Rabat, with the idea to serve Barid Al-Maghrib’s mail-parcel distribution network.
The country will use the electric car specifically for the mail-parcel distribution network across Morocco.
Minister of Industry Moulay Hafid Elalamy said that the innovative vehicle is an initial step for Morocco’s urban electric mobility industry.
Citroen Ami is part of Morocco’s vision to develop a high added value industry guided by the principles of sustainable development, he added.
“This agreement reflects government policy, making public procurement a lever for the development of industrial ecosystems creating jobs and developing exports.”
Samir Cherfan, PSA Group’s director for the Africa and Middle East region, said the vehicle is the fruit of the collaboration between PSA Group’s central and Moroccan teams, for design, engineering, purchasing, and production.
The director said the electric car deal is another brick in the building of PSA Group in Morocco and in the Middle East/Africa region.
“With more than 100 years of history and iconic nonconformist vehicles, Citroen offers with Ami an individual mobility solution that helps you to move around in a protected manner in a closed object, 100% electric, and compact.”
Barid Al Maghrib Group is also satisfied with the signing of the agreement. The General Manager of Morocco’s postal service, Amin Benjelloun Touimi, said this is the first innovative operation to commission 225 electric cars, specifically for mail delivery.
Touimi added that Barid Al Maghrib “commits to realize its ambitions in terms of reducing its environmental footprint for clean and sustainable mobility.”
