The developer of self-adhesive paper and film goods, UPM Raflatac, has introduced a paper label substance called new wave that is purportedly recyclable.
The new label material will provide usefulness across the whole product life cycle, especially for household and personal care items like containers for laundry detergent and soap.
UPM claims that the material is made to guarantee the cleanliness of recycled materials and can be easily removed without the need for chemicals at 40°C using just plain water.
Customers in Europe, Middle East, India and Africa (EMEIA) can currently purchase the goods and the Asian market will soon be introduced to it.
The new wave label material has been tested and found to not lose fiber throughout the recycling process, protecting material streams from contamination.
RecyClass accreditation has been granted to the material in recognition of its suitability with recycling rigid HDPE and PP containers.
The compatibility letter attests to the new wave label material’s compatibility with large-scale recycling systems.
When employing the material, it also allows brands to receive RecyClass certification for their final package.
It is stated that the new label material is the only one for stiff natural and white HDPE and PP material streams that has been recognized by RecyClass.
“This launch marks a significant breakthrough in our efforts to enhance the circularity of plastic packaging,” stated Sylwia Jurys, vice president of UPM Paper Laminates. We have collaborated with RecyClass to develop a solution that not only satisfies stringent recycling requirements but also establishes a new benchmark for environmentally friendly packaging in light of the ongoing evolution of legislation such as the European Packaging and Packaging Waste Regulation (PPWR).
As leaders in recyclable packaging solutions, we take great pride in assisting brand owners in achieving their sustainability goals and closing the loop to promote a circular packaging economy.
UPM received RecyClass distinction in March of this year for its versatile UV acrylic adhesive technology utilized in polyethylene films.
