Juice Your Way

Juice your way is a three-year campaign, funded by the EU, that aims to promote European fruit juices to the markets of Kenya and Uganda. The main objective of the campaign is to raise the awareness regarding the quality of European agricultural products and the high standards that are applied during production and processing methods in the EU as well as to enhance the competitiveness of the EU agricultural sector. More specifically, the campaign aims to promote fruit juices and in particular the European orange juice that has unique properties in terms of quality, freshness and taste, and is produced in Greece.