Relaunch of Japanese auto export firm in Kenya

NAIROBI, KENYA: The Japanese auto export firm ‘Be Forward’ was relaunched yesterday, making its existence as a competitive Auto trade company in Kenya.

“The government, in particular, its law enforcement and security authorities are significant buyers of new vehicles, which encourages industry growth,” said Takahiro Ono, Be Forward Japan, Sales Manager for Africa Market, Oceania and Caribbean Islands.

He also mentioned that there is an increase in import of motor vehicles, motivated by the requirement in various sectors such as manufacturing, tourism, energy, mining, agri-business and other sectors. Due to this demand, the Japanese firm has invested in joining with Kenya marketer to become car dealers.

“We equip supporters with marketing tools. They earn commissions on sales as customers receive competitive discounts, thereby creating alternative income opportunities. The Kenya Revenue Authority also aims to decrease age perimeter for import of used cars from 8 years to 5 years, to support the local automobile plants. Ono assured that the firm is prepared to cater customers of all needs.

“Buying a car, as with every asset can be a daunting task and transparency on price is one of our values. We are not only offering vehicles suited for the Kenyan market but also giving discount packages to help our customers accommodate the tax.

The Japanese company plans to expand its clientele and market base in Kenya various training and structured initiatives. Currently, they deal in used cars and spare auto-parts to more than 152 countries