Durst Group, a developer of sophisticated digital printing and production technology, has struck a distribution relationship for the successful Tau RSC label printing systems in Africa with Masaka Business Solutions, situated in Casablanca, Morocco.
Houssine Chekkar, the CEO of Masaka Business Solutions, has over 20 years of experience in the printing sector and has held prominent positions at Xerox and HP Indigo in the region. The goal of the cooperation is to continue to grow the African market’s potential and extend the sales and service structure.
“We are delighted to have found an exceptional partner for the African region in Houssein Chekkar and his team in Masaka,” says Thomas Macina, worldwide sales manager, Durst Group, Label & Flexible Packaging. “The company’s extensive knowledge of the digital graphics sector, as well as its experience implementing and supporting digital printing solutions, as well as the required language variety for the region, are critical to successfully executing our label segment expansion strategy.”
Masaka Business Solutions’ owner and managing director, Chekkar, says, “The Tau RSC printer portfolio offers us with the ideal platform to assist the digital transformation of local label converters.” “In 2022 and beyond, Tau RSC technology will be critical for the introduction and development of digital label printing in Africa.”