Tanzania Kupatana is acquired by AUTO24 to bolster its presence in East Africa

With the acquisition of Kupatana, the leading online classifieds platform in Tanzania, AUTO24.africa, a certified used car marketplace under the Africar Group’s purview and backed by Stellantis, strengthens its position as the market leader in Africa. With the acquisition from Euroafrica Digital Ventures for an undisclosed sum, AUTO24.africa expands into Sub-Saharan Africa, further solidifying its resolve to transform the continent’s used car market.

AUTO24.africa gains a lot of value from the addition of Kupatana.com, the top classifieds website in Tanzania and a well-known brand in the country. After merging with its main rival Zoom Tanzania, AUTO24.africa’s acquisition of Kupatana.com increases its clout in the region even more.

More than fifty automotive classifieds verticals have already been established throughout Sub-Saharan Africa by Africar Group, the organization that powers AUTO24.africa. With this acquisition, Africar Group maintains its unchallenged lead in the region for online automotive reach, especially in East Africa, a very dynamic region of the continent.

With operations in Côte d’Ivoire, Morocco, South Africa, Rwanda, and Senegal as a top certified pre-owned marketplace, AUTO24.africa is set to grow into new nations in 2024. The company meets the growing demand for high-quality and certified used cars among local consumers by providing innovative services like warranties, insurance, and a 150-point inspection.

Tanzania is the fastest-growing market in the region, with a projected GDP growth of 6.3% in 2024 and a population of 65 million. When the marketplace launches in Tanzania and the surrounding area later in 2024, it hopes to take advantage of this opportunity by utilizing its knowledge and offerings. Furthermore, this is in complete harmony with the company’s mission, setting it up to capitalize on the enormous development potential of one of Africa’s liveliest and fastest-growing markets.

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