The project is anticipated to generate approximately 300 permanent jobs. Approximately 100 of these positions will be based at the facility, with the remainder arising from wastepaper collection, transportation, and other support activities. By enhancing its operations, Kim-Fay aims to make essential hygiene products like toilet paper, baby wipes, and diapers more affordable for lower-income households. This expansion addresses the growing demand for hygiene products, fueled by a rising middle class in East Africa.
Kim-Fay operates mainly in Kenya but also exports to Uganda, Tanzania, and Rwanda, expanding its footprint across the region. CEO Raj Bains has expressed strong satisfaction with the investment, which aligns with the company’s long-term goals of sustainable growth and community impact.