The oldest car manufacturer in the nation, Kenya Vehicle Manufacturers, has resumed producing Volkswagen models at its Thika facility in an effort to gain market share in a market that is dominated by secondhand imports.
The initiative is to improve technical proficiency, increase the selection of domestically produced automobiles, and establish Kenya as a regional assembly centre.
It is anticipated that the initiative will increase employment, provide opportunities for small and mid-sized producers of parts, and lower the cost of new cars for consumers who have historically relied on imports.
Volkswagen is targeting Kenya as a distribution hub for East Africa in addition to meeting local demand by increasing assembly in nations like Kenya.
