TVS Motor Company (TVSM), part of TVS VENU and one of the world’s leading two-wheeler manufacturers, has entered Africa’s electric mobility market with the launch of its premium electric scooter, the TVS iQube, in Kenya. The launch marks the company’s first entry into the African market with an electric two-wheeler and reflects its growing focus on sustainable mobility solutions worldwide.
Built on TVS Motor’s long-standing reputation for innovation, reliability and engineering excellence, the TVS iQube has been designed to meet the needs of modern urban riders. The electric scooter combines performance, comfort, safety, technology and build quality, while customers in Kenya will benefit from the established sales and after-sales network of Car & General, which has operated in the country for more than two decades.
The launch comes at a time when Kenyan consumers are increasingly looking for alternatives to conventional petrol-powered transportation due to rising fuel prices and growing interest in cleaner, technology-driven mobility. Designed primarily for daily urban commuting, the iQube offers a combination of practical features, smart connectivity and dependable performance aimed at making city travel more convenient and economical.
The introduction of the electric scooter also strengthens the long-standing relationship between TVS Motor Company and Car & General. The Kenyan company will provide customers with access to the vehicle through its established dealership network, along with sales, servicing and after-sales support across the country.
Peyman Kargar, President of International Business at TVS Motor Company, said the launch represents an important milestone in the company’s international expansion and its efforts to promote sustainable mobility.
“Driven by our vision to transform lives through exciting, responsible, and sustainable mobility, we are proud to introduce the TVS iQube in Kenya, marking our entry into the African market. This launch reflects our continued focus on expanding innovative electric solutions across international markets and signifies a key milestone in our global growth journey. With a strong legacy in Africa, we are confident that the addition of our electric portfolio will further reinforce our leadership and offer compelling value to customers.”
According to Vijay Gidoomal, Chief Executive Officer of Car & General, Africa’s two-wheeler market is expected to maintain healthy growth in the coming years, while electric two-wheelers are expanding at an even faster pace.
“While the overall African two-wheeler market is growing at roughly 7-10% Compound Annual Growth Rate (CAGR) through 2030, the electric two-wheeler market is growing much faster, with forecasts ranging from 15% to 25% CAGR through 2030-31. EV penetration is still low relative to the size of the industry but the conditions are rife for its growth and the runway promises to be extremely long.”
Madhu Prakash Singh, Vice President of International Business at TVS Motor Company, said the Kenya launch demonstrates the company’s intention to support the country’s transition toward electric mobility while addressing the changing requirements of urban consumers.
“The launch of the TVS iQube in Kenya underscores the company’s commitment to accelerating the transition to electric mobility while catering to the evolving needs of modern urban consumers. Backed by the trust of 1 million+ happy customers worldwide, the TVS iQube is redefining the electric mobility landscape.”
He added that the scooter has been developed to provide practical, comfortable and connected transportation for everyday users. With fuel prices increasing significantly, the iQube offers customers an alternative that can substantially reduce daily running expenses compared with conventional petrol-powered scooters.
The TVS iQube is available in different configurations, with a claimed range of 75 to 115 kilometres on a single charge, depending on the variant. Charging can be carried out using a portable charger connected to a standard household electrical outlet, allowing users to charge the scooter at home without requiring specialised charging equipment.
Technology is another key feature of the iQube. Through TVS Motor’s SmartXonnect platform, riders can access smartphone connectivity, navigation, ride-related information and charging details. The scooter also offers practical features such as spacious under-seat storage and reverse parking assistance, enhancing convenience for everyday urban travel.
The electric scooter is also positioned as a cost-effective alternative to petrol-powered two-wheelers. Compared with a conventional 125cc petrol scooter, TVS estimates that iQube users in Kenya could save approximately KES 47,000 per year through lower energy consumption and maintenance expenses.
Beyond financial benefits, the company highlighted the environmental impact of the iQube globally. More than one million riders worldwide have adopted the electric scooter, collectively covering over 17.8 billion kilometres. According to TVS Motor, this usage has helped prevent approximately 623,595 tonnes of CO₂ emissions, with the equivalent carbon savings of nearly 25 million trees.
These figures demonstrate how the adoption of electric two-wheelers can contribute to reducing emissions when individual mobility choices are adopted at scale. TVS Motor believes such developments can support wider global sustainability objectives and the transition toward cleaner energy and transportation.
In Kenya, the TVS iQube will be sold through Car & General dealerships in two variants. Customers will receive a two-year or 30,000-kilometre warranty, whichever comes first, along with nationwide sales and after-sales support.
The launch represents an important step in Kenya’s growing electric two-wheeler market and gives urban commuters access to a new electric mobility option backed by an established international manufacturer and a local automotive distribution network.
