Scope for paper to rise in packaging industry

East Africa paper packaging market is estimated to reach an all time high by 2022. Rising income levels, the presence of relatively young population and economic activity is driving the regions’s paper packaging market. Changing consumer lifestyle and government focus on environment-friendly packaging solutions has spurred up the demand for paper packaging products.

Despite all the economic struggle in places like Nigeria the consumption patterns are predicted to rise and the paper packaging market is set to witness a decent growth over the next four to five years.

Developing economies like India and China have enormous scope in the market for the paper packaging segment, as they have already started expanding their technologies to applications across industries like health care, personal care, home care, retail, and others. Also with the focus now shifting towards eco-friendly and sustainability, paper packaging is expected to gain traction with many countries pushing for paper packaging products over plastic packaging, which poses a significant threat to the environment.

Growing recycling demand will augment the consumption of paper as a packaging material, with businesses looking for solutions that are cost effective as well as environment friendly while keeping government regulations intact.

Major forces for this growth are increased recycling rate and improved logistical efficiency in the market. Paper has some unique advantages over other packaging material like being lightweight, biodegradable, and recyclable.